Recently I had a nice conversation with
Mark Hurst, a leader of the online "customer experience" movement, and author of
Bit Literacy: Productivity in the Age of Information and E-mail Overload (see the book's
site and
sample chapter). Additionally, he's contributed to the web usability field in many other ways. For more, see his
bio, his
company, his
newsletter, and his
blog. (You might also enjoy his
2008 Gift Guide & Almanac, which is fun has a few more good tips.)
Bit literacy is a good, short book that I've mentioned before
[1]. It has helpful ideas around managing email, documents, file naming, photos, and more. I particularly like his file naming scheme
[2], which I shared with client who found it helpful as a kind of simple version control convention.
Mark stresses that the book is not just about email and getting the inbox to zero (a major change for most of us). It's about managing effectively all the
bitstreams coming into our lives. Mark says the world has changed, but most people haven't caught up yet - the always-on lifestyle, urgency, and haste make us neither effective nor sustainable. Here's how he puts it:
Five, ten or twenty years from now, the bits will increase exponentially: email, web, phones and PDAs. Without proper training, users everywhere will face an increasingly urgent problem of overload. Now is the moment to learn bit literacy. It's like getting in shape on a slow-moving treadmill before it speeds up to a sprinting pace.
I hope you enjoy it.
On getting started
From early on, Mark noticed we aren't being served well by current technology, and found that there is a more fundamental and insidious problem with it today: people do not have the skills they need in order to do practically anything. Beyond using the web, we lack the skills to survive in a world dominated by email and other digital communications.
Over the years, these observations about technology (plus an admitted "obsessive interest in being efficient") led to his perspective on the process and cost of creating bits, and his eventual development of what Hurst calls "a simple, fast, and easy to learn system for being bit literate." He says it took him about ten years to develop that system.
Influences
Mark lists
Richard Saul Wurman's
Information Anxiety as a tremendous influence, a book he says is still pertinent. They met through a mutual friend, after which Mark wrote an essay for the 2000 edition. He then spoke at TED in 2001, which Wurman founded. He says the experience of speaking at TED was a big influence in his later starting
Good Experience Live (Gel) conference.
He says the culture of "UNIX Geeks" was extremely influential, especially its design principles, how it is built, and the pervasive use a simple file format.
Definition of productivity
On what productivity means, Mark says people have a certain amount of stuff they need to get done, so the faster they get it done, the more time we get to spend on our personal lives - playing games or spending time with friends and family. He says there's a reason they call it work :-) Because of its contribution to quality of life, Mark says there's a bit of paradox; if you want to focus on things outside of work, then you really need to first focus on work itself - how effectively you're doing it. This leads to important feelings of liberation, his readers claim, from the "shackles of email," endless to-do lists, or whatever was dragging them down. This being able to be free to live life in a more meaningful way is ultimately what Bit Literacy is aiming at.
Mark points out that many current productivity systems are based on previous systems that were built for managing the flow of paper, and to apply systems for paper productivity to our new digital world is not appropriate. He thinks the systems still have value for the paper aspects of our lives, but new tools and perspectives are required. (Note: I disagree with this approach. I think the simplicity of a system that encompasses all aspects of inputs - atoms as well as bits - is important.
YMMV.)
Forming new productivity habits
On how to create new habits, Hurst says there's a range of adoption levels, but those who seriously apply the method tend to stick with it. This is because experiencing the resulting gains, even for a day, is a "no brainer," leads to continuing the method. He notes that simply getting started (what he calls
induction) isn't enough - they need to do a week or two of a steady state
[3]. Once they do that, Mark says, they'll will never forget what that felt like.
He points out that some people encounter the book then apply their own misleading litmus tests. Either whether they've seen any of it before (using a quick scan), or a technical
buzzword bingo test, where they scan for certain terms (AJAX, tags, or taxonomies). However, he says some very high tech geeks have completely embraced the method, and have written about it on their blogs
[4].
What I find really interesting is the idea that people can resist, perhaps at the subconscious level, adopting systems like this. Mark and I agree that with the resulting freedom comes with responsibility for our lives, which is a big shift. He's fine with that and sees his role as to simply to invite them to learn that there's another way to think about work, and give them a new choice.
To-do lists
Mark's view of to-do lists is significantly different from systems like GTD. To managing to-dos, he says the list needs to be outside the email program (and not on paper), and have four components:
- Each is associated with a particular day,
- users can create new ones via email,
- each has a priority ranking within its day
- each can contain detail and summary information.
His
Gootodo program (inexpensive, but not free) does this. (Interestingly, scheduling action in the calendar is one simplification that popped out of my
extreme GTD analysis.)
I liked his thought on to-do lifecycles: creation, inactivity, activation, and completion. A second dimension classifies them as active (those we have to work on today), and inactive (those that become relevant in the future). This means on a given today, you have only one list, and there's no metadata to worry about.
"The Matrix" and Bit literacy
On a surprising note, Mark drew a comparison to
The Matrix, and the climactic scene in which Neo is fighting the agents, gets cornered, and cannot escape. At that point he has the big revelation in which he sees the world differently and at the bit level. Mark says Neo sees that the danger, fears, and challenges that have been dogging him are really just an illusion that he can control in the bit world. He says no, the bullets stop, float, and fall down. Helping computer users do this is an nice metaphor.
Having too much to do
Like
GTD, actually knowing exactly how much we've comitted to is a great first step to limiting it. (I know when I work with clients, this is often the first time they've seen the entirety of their lives in one place, and it's usually a shock. This often leads to hard choices and difficult conversations, but I think it's the only principled way to start improving our lives, that is, focusing on what's meaningful.)
He says the system can only let you know that you have too many; you have to manage them yourself. It's an issue that you have to adjust.
Media diet and information overload
To combat information overload (a $650 BLN drag on the economy
[5]), mark has a nice section on the
Media Diet - a "constantly pruned set of publications that keep us informed about what matters most to us professionally and personally." The Media Diet portfolio has two main components: the
lineup and
tryouts. His model: Create a media portfolio with two main components: Lineup and Tryouts. Lineup: Those that've earned their place as your most valuable sources. (The three types: Stars, Scans, and Targets.) Candidate sources get into the lineup by going through a tryout phase. (Guidelines: Be discerning, be intentional, and be biased toward rejecting.)
He encourages us to be discerning, be intentional, and remember we have to limit the total. Also, we have to do maintenance on these by asking the question "Is this source worth my time?"
Wrap-up
For his single best productivity tip, Mark says "Read the book." :-) He also suggests trying the
Dvorak keyboard.
I'll let Mark sum finish up:
Today, it's harder and harder to be done. Just as we answer one email, two more come in. Just as we finish one project, we are reminded that another is behind schedule. We only partially listen to the music or watch the video which is downloaded, because we're too busy downloading another to put in the queue. Bit literacy grants the possibility of being done not just occasionally, but on a regular basis in order to work more productively and enjoy a fuller life outside of work.
Thanks again, Mark.
References
- [1] See Extreme GTD: How low can you go (or: Can we 80-20 GTD?), How to help people, and An interview with Chris Crouch, creator of the GO System.
- [2] The template is initials-date-topic.extension - initials of the person who created the file, the creation date and the topic or keyword. For the creation date, use the MMDD format. Example: mc-0123-hurst-interview.odt
- [3] Here's his steady-state method for emails:
- Read all personal emails, then delete them,
- delete all spam, and
- engage FYIs and action items, then delete them. To do so, delete or file all FYIs (optionally reading them first), finish all quick two minute to-dos and then delete them, then move all big to-dos to a separate to-do list then delete them.
- [4] Reviews: Michael Sampson has a review Michael Sampson, Jeff Hester, and Scott Priestley's on 37signals.
- [5] See Is Information Overload a Billion Drag on the Economy?
Monday, February 11, 2008 at 10:12PM